Hoglund Advertising & Analytics

Google Partner

A Marketing Company for Law Firms

Like Your Law Practice…

Knowledge & Experience

There Is No Substitute

  • Fact-based results on appointments set or clients retained.
  • Month-to-month terms.
  • No start-up costs. Period.
  • Exclusivity: We will not work with your competitors in your geographical market.
  • Over $5,000,000 in research & development for law firm digital marketing.
  • Online pay-per-click lead generation for law firms
  • Website design & SEO consulting
  • Google My Business consulting
  • Read More
  • Marketing data & protocol consulting
  • Intake & call center solutions
  • Phone service consulting
  • Read More
  • Over 55 areas of law
  • Ad copy, landing pages, & keywords custom fit to your practice area
  • Read More
  • We’ve built our law firm & countless others
  • When we market a law firm, we treat it as our own
  • Read More

A Personal Note from Attorney Robert Hoglund

CEO & Founder, Hoglund, Chwialkowski & Mrozik, PLLC

CEO & Founder, Hoglund Advertising & Analytics

We Practice What We Preach

I founded my law firm in 1990, shortly after graduating from law school. Now, Hoglund Law has approximately 38 attorneys and 200 staff members that support our Social Security Disability and consumer bankruptcy practices in five Midwestern states. Our annual marketing budget typically exceeds $3,500,000 and over 90% of that budget goes to digital pay-per-click (PPC) advertising. The growth and success of our law firm in the past decade is directly attributable to our strong digital marketing platform.

Approximately 16 years ago, I recognized the declining market for print advertising and the exponential growth of online advertising. Failure to build an online presence would have resulted in significant market share loss for my law firm. I contracted with many different digital marketing firms without seeing any fact-based results on my ad spend—the only transparent element of our relationships was my monthly cost of advertising.

I knew a better approach was possible and decided to bring my law firm’s digital advertising in house. As founder and CEO of Hoglund Advertising & Analytics, I’ve since developed transparent and accountable processes that revolve around metrics like appointments set and clients retained. I’ve used these digital marketing processes to grow my law firm and many others throughout the nation.

Our top digital marketing team specializes in generating online leads for law firms. They built my law firm and countless others—we take market share & our competitors despise us for it.

trans·par·en·cy

In the world of digital advertising, “transparency” may not mean what you think it means. We speak in terms you can understand, like return on marketing investment.

In digital advertising vernacular, transparency is usually couched in terms of providing clients with data such as the number of impressions, calls, or clicks a client receives per week or per month. Although useful, these metrics are opaque—they do not give a true definition of ROI or success. Genuine transparency relative to the success of a digital marketing campaign should be based on cost per appointment set, client retained, or revenue generated. The technology is available to generate real transparent results.

Unfortunately, an overwhelming amount of digital advertising companies choose not to deliver actionable and transparent results. Why? This additional level of reporting not only cuts away from advertisers’ profit margins, but it makes agencies more accountable to delivering successful campaigns. Ultimately, the burden falls on business owners and marketing managers to work with an agency that can deliver fact-based results.

What It Takes to Be a

Google Premier Partner

  • Delivery of solid overall Google Ads (f/k/a AdWords) revenue and growth
  • Maintain and grow customer base
  • Employ two or more certified Google Ads specialists
  • Certification and performance levels beyond the basic Google Partner level
Google Premier Partner Status

Only 2% of digital marketing companies worldwide have the distinction of being certified as Premier Partners by Google. Premier partnership is the highest level of Google certification a company can achieve. You can’t pay for it—to wear the badge, a company must meet and maintain performance and growth requirements across their managed accounts

There are some significant advantages that come with teaming up with a Premier Google Partner. We’re often notified of changes in Google Ads policies before other marketing companies. Premier Partners are also asked to take part in beta programs, which allow early access to new features that your competitors can’t use. Finally, Premier Partners have access to highly qualified Google representatives (i.e., no waiting in line).

Hoglund Advertising & Analytics is proud to be a Premier Google Partner and we work hard to maintain this status year after year.